Acceptable use policy (anti-spam)

1. In short

Through Azimea, you only send emails to people who chose to receive them from you or who have bought something from you. Every email says clearly who sent it and lets the recipient unsubscribe in one click. If too many recipients complain, or too many addresses do not exist, sending stops automatically.

These rules are not a formality. All our customers’ emails leave from the same sending server. A single account sending spam can lead Gmail, Yahoo or Outlook to block everyone’s emails, including yours.

2. Who it applies to

This policy applies to every Azimea account and every email sent through Azimea: campaigns, automated flows (abandoned cart, after purchase) and transactional emails sent through the API. You are responsible for everything sent by the users of your account and by the API keys they create.

3. Who you may email

You may send marketing emails only to:

• people who have given their consent to receive emails from your shop through a clear action (for example, they ticked a box that was not pre-ticked, or subscribed through a form);
• existing customers who have bought from you, about similar products or services, provided they were given the chance to opt out at the time of purchase and every email lets them unsubscribe (ePrivacy Directive, Art. 13(2)).

At our request, you must be able to show where each address came from and on what basis you are emailing it. Azimea keeps the basis for every contact brought in from your shop; for contacts from other sources, the proof is your responsibility.

You send transactional emails (order confirmations, invoices, access codes) only in response to an action by the recipient, and you do not use them to slip in advertising.

4. What you must not do

• send to lists that are bought, rented, borrowed or received from other businesses, however “clean” they are claimed to be;
• send to addresses harvested automatically from websites, social networks or public directories, or generated from a pattern (for example office@ or contact@ for a list of domains);
• email people without their consent or another legal basis, including former subscribers who have unsubscribed;
• use a misleading subject line that does not match the content, or a false sender, or one that impersonates another business;
• hide, disable or obstruct unsubscribing: for example, by making the link invisible, asking for a password or a reason, or continuing to send after someone has unsubscribed;
• get around the suppression list by re-importing addresses that bounced, unsubscribed or reported spam;
• split your sending across several accounts or domains to get around the daily limit or a suspension;
• send illegal content: scams, phishing, malware, products or services prohibited by law, content that infringes someone else’s rights or incites hatred.

5. What every email must contain

• the name of the shop or business sending it, easy for the recipient to recognise;
• a sender address on your own domain, authenticated in Azimea (SPF, DKIM, DMARC);
• in marketing emails, a visible unsubscribe link that works in one click. You may not remove or hide it;
• a subject line that says honestly what the email is about.

6. The thresholds we monitor

For every account, we monitor how many recipients mark emails as spam and how many addresses reject them permanently. We only judge the figures once at least 200 emails have been sent.

The 0.3% complaint threshold is the one Gmail and Yahoo publicly require of senders. Above it, mailbox providers start rejecting emails from everyone sending from the same IP addresses.

Every account starts with a low daily limit, which grows as long as the figures stay clean. The limit grows with how you send, not with the plan you pay for.

7. What happens after a breach

1. Automatic suspension. If a stop threshold is exceeded, sending from the account stops immediately and the reason appears in the app. The account is quarantined and does not restart by itself.
2. Review. A person on our team looks at what was sent and to whom. We may ask you to show us where the addresses came from and to clean your list.
3. Restart. Once the problem is understood and resolved, we restart sending.
4. Termination. For serious breaches (bought lists, phishing, illegal content) or repeated ones, we may close the account, in line with the Terms and conditions.

We may also stop sending without a threshold being exceeded if we see clear signs of abuse, for example a spam complaint coming directly from a mailbox provider. We will tell you why we did it.

8. How to report abuse

Received an unwanted email sent through Azimea? Write to us at abuse@azimea.com. To help us find it quickly, send us the email you received as an attachment, or copy its full headers. We read every report and treat it confidentially: we do not tell the sender who reported them.

If you are a recipient and simply want to stop receiving emails from a shop, use the unsubscribe link in the email. Your address goes on that shop’s suppression list.

9. Changes to this policy

We may update this policy when the law, mailbox providers’ requirements or the way Azimea works change. We will tell you by email before an important change takes effect. The date of the last update is shown at the top of the page.

Questions about this policy: suport@azimea.com.